Web Host SEO and Advertising Stage 7
I recently created a list of ways to promote websites and blogs. It may be useful so I have included it here:
1. Have Your Own Domain – If you use WordPress or blogger, try to avoid using sub-domains or free hosting services. Pay for some web hosting and get your own unique domain name. This will make your website more memorable and encourage visitors to return.
2. Create a Professional and Unique Design with Logo – Code your own template or modify an existing theme for your site or blog. What makes your blog so special if it looks the same as 1000 others on the Internet? Make sure you have a great memorable logo so when people see it; they know it’s your websites. Your design should be clean and simple so it’s easy to navigate. Once you have made it, test it and check everything works, a site with errors will lose visitors.
3. Content is King – You need to consistently write great content on your blog or website. The posts that you make need to be worth reading and have some impact on the visitor. If I am visiting your website for the first time, I want to be impressed and bookmark your website so I return to see what else you compose.
4. Post Linking – When a link is made to your blog from another blog, if activated, it places a link in that blogs comments back to the relevant post. This will help increase back links to your blog and therefore increase traffic.
5. Personality – Do not pretend to be someone you are not as a blogger. Be yourself and do not act otherwise. This is best because your readers want someone to connect with, someone who is a real person and not just a blog with no face.
6. Always Room for Improvement - Always strive to improve your blog or site any way you can. Play around with ad placement, colours and graphics and other features to make your blog more appealing. Ask for reviews to find area’s for improvement.
7. Reply to Your Readers – This means replying to comments and any e-mails that you receive. This is part of your personality and showing that you are a real person who exists and cares about the topic you are blogging about.
8. Real Posts – Ensure that you sound human in your posts. Do not post in the third person. Use words such as “I” and talk about your personal experiences.
Web Hosting Tutorials
Many users that you will be hosting may have no idea about web hosting. They may need help and support getting their website online. To take the pressure off you and free up your time this add-on for your website may help.
Assisting your clients personally is always best because you can explain step by step what to do. However if you think the issue can be resolved by a tutorial then send them the link.
These were an instant success when I added them to my hosting site and I was surprised by the small amount of space and bandwidth that they used. The tutorials were about cPanel and Web Host Manager and explained how to complete certain tasks. If you are only selling shared web hosting then cPanel tutorials will be fine. Ensure that you match the tutorials to the version of cPanel that you are using.
Not Another Web Host
As I keep mentioning there are many web hosts on the internet. So you may ask:
Why am I bothering to compete?
What can I offer that other web hosts can not?
These are valid questions that you need to ask yourself. Here are a few pointers to get customers.
Offering web design services alongside hosting is a good idea if you have confidence in your skills. You will have free time while waiting for orders and support requests and this is a good way to make extra money and fill that time. The benefit is that if you design a website for someone, you can host the website as well. You will not be expected to host it forever for free so a renewal charge can be introduced at the same rate as your hosting plans.
#12 Web Hosting Forum & Blog Software
Now that your site is in progress and starting to come together I will talk about some of the software options there are.
Blog Software
When it comes to selecting blogging software there is only really one choice – WordPress. It is free to use this great system & it’s capabilities go beyond many of it’s competitors. WordPress allows you easily implement plug-ins as well as install & modify theme templates easily. When creating your blog using WordPress I suggest installing it manually. Try to make sure that it matches the design of your main site and includes your logo. WordPress can be installed manually.
After your blog has been installed you might want to read up on securing your blog – 10 Useful WordPress Security Tweaks
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