Web Host SEO and Advertising Stage 7
I recently created a list of ways to promote websites and blogs. It may be useful so I have included it here:
1. Have Your Own Domain – If you use WordPress or blogger, try to avoid using sub-domains or free hosting services. Pay for some web hosting and get your own unique domain name. This will make your website more memorable and encourage visitors to return.
2. Create a Professional and Unique Design with Logo – Code your own template or modify an existing theme for your site or blog. What makes your blog so special if it looks the same as 1000 others on the Internet? Make sure you have a great memorable logo so when people see it; they know it’s your websites. Your design should be clean and simple so it’s easy to navigate. Once you have made it, test it and check everything works, a site with errors will lose visitors.
3. Content is King – You need to consistently write great content on your blog or website. The posts that you make need to be worth reading and have some impact on the visitor. If I am visiting your website for the first time, I want to be impressed and bookmark your website so I return to see what else you compose.
4. Post Linking – When a link is made to your blog from another blog, if activated, it places a link in that blogs comments back to the relevant post. This will help increase back links to your blog and therefore increase traffic.
5. Personality – Do not pretend to be someone you are not as a blogger. Be yourself and do not act otherwise. This is best because your readers want someone to connect with, someone who is a real person and not just a blog with no face.
6. Always Room for Improvement - Always strive to improve your blog or site any way you can. Play around with ad placement, colours and graphics and other features to make your blog more appealing. Ask for reviews to find area’s for improvement.
7. Reply to Your Readers – This means replying to comments and any e-mails that you receive. This is part of your personality and showing that you are a real person who exists and cares about the topic you are blogging about.
8. Real Posts – Ensure that you sound human in your posts. Do not post in the third person. Use words such as “I” and talk about your personal experiences.
Web Host SEO and Advertising Stage 6
The more links that you have pointing to your website, the higher it will appear on search results. The more you have will help to increase your PageRank. This is a measurement from PR0 to PR10 and the higher it is the better.
You can get back links to your website by submitting your sites link to web directories. There are thousands of these on the Internet and this is where a lot of your time promoting your site should be spent.
You should try and build links from websites that have a high PageRank. These will benefit you more than links from websites with a lower PageRank. This isn’t to say do not get lower PR back links.
Do not rush to get thousands of links all in one go. You need to manually submit your site to web directories to build back links over time. Getting many back links in one go can harm your PageRank. Start off with lower PR websites and then get higher. The best advice is to submit your website where and when you can.
Older directories should have a higher PageRank; however newer directories will not have as long a queue to get your site reviewed and listed. Here you need to balance between new and old directories to get a steady traffic flow.
Web Host SEO and Advertising Stage 5
You need to create a site map for your hosting site. On it include all links to every page and directory on your web server.
You need to link to all pages and have the hyperlink names relevant to the page, see below for guidance:
UK Web Hosting – Cheap UK Host > This can link to the homepage.
Contact Us > To the contact page.
Hosting Folder > Link to the index file of the hosting directory.
Shared Hosting Pages > Link to the file that displays shared hosting packages.
Web Host SEO and Advertising Stage 4
If you have followed the steps in previous sections and created a blog and forum then you can use this technique.
You want to try and make any visitors to your website be able to find your packages and information they want quickly. So let’s start with the blog.
All you need to do is change the template so that all the pages are affected. Load up the header and footer files in your HTML editor.
For the header create a line of links that are respective to the width of the blog. All these links should go to the products and services related to your website.
For example:
Cheap UK Hosting | Reliable Web Host | Fast Reseller Hosting
Those are just a few and should each hyperlink to different pages of your website. You should deep link to pages that may not rank highly on search engines to give them more exposure.
Use the same technique for the footer so now you have a line of links at the top and bottom of the blog. Ensure that all the links are different and they include links to your support system.