Web Host SEO and Advertising Stage 1
So now you have your basic hosting site up & running you can begin to start thinking about marketing your site to attract customers. The first thing to do is focus on the site itself.
Meta Tags
Every page of the website should have a unique title, description and keywords. Here are examples of the basics that you should have on every web page in the <head> tag.
<meta name=”description” content=”Have a description here and include what you do, what you offer and why you are different. Incorporate keywords relating to hosting here.” />
<meta name=”keywords” content=”UK Website hosting, cheap uk hosting, cpanel servers, mysql hosting services, php host” />
<meta name=”author” content=”your name or your company name” />
<meta name=”robots” content=”all” />
<meta name=”rating” content=”General” />
Use the above as a minimum. On the pages of your website also describe your company and what you do. Use keywords on your website for all pages and try to create unique content on every page. Try your best not to repeat yourself when creating web pages as it is best that all of the content on your website is unique.
Spelling
Run all the content of your website through a spell checker and also have a third party read it through. There is nothing worse than one of your clients seeing a spelling mistake or typo and leaving your website because of it. It creates an unprofessional image making you look bad.
Tip: Within keywords you may wish to add words such as hosting spelled incorrectly in case this is what a user enters in a search engine. However this is something that I avoided because I see this as an underhand way to get traffic. I place it in the same boat as spamming on other web hosting company’s forums.
Valid Code
You should validate all your web pages to ensure that they meet W3 standards. This is another part of being professional & showing that you care about your website and its audience. This is especially important if you are providing web design services. These should also be validated to a high standard.
Resource: You can check for valid code here: http://validator.w3.org/
I advise you to use XHTML 1.0 standard or higher at the time of writing this. Another tip is to have good quality image alternate text tags. These replace images on your website if for some reason the image does not show. This can also help your search engine rank in some cases.
Tip: Validate your CSS files as well as your HTML ones.
Images
Label your image files appropriately & have a separate folder for images to be stored. If you have an image of a server, then call it “server”. This can help especially if it is listed on Google images and it’s an image that many people want. This is another source of traffic and could lead to sales.
Title Tags
Use title tags on every page, you do not need to include you company name in these because that should be in the domain name.
<title> Cheap UK Hosting | Reliable Linux Hosting | Fast User Support</title>
Try to make certain that all pages have unique title tags. As above, keywords are used to aid SERPS (Search Engine Results Pages).
