Web Host SEO and Advertising Stage 4
If you have followed the steps in previous sections and created a blog and forum then you can use this technique.
You want to try and make any visitors to your website be able to find your packages and information they want quickly. So let’s start with the blog.
All you need to do is change the template so that all the pages are affected. Load up the header and footer files in your HTML editor.
For the header create a line of links that are respective to the width of the blog. All these links should go to the products and services related to your website.
For example:
Cheap UK Hosting | Reliable Web Host | Fast Reseller Hosting
Those are just a few and should each hyperlink to different pages of your website. You should deep link to pages that may not rank highly on search engines to give them more exposure.
Use the same technique for the footer so now you have a line of links at the top and bottom of the blog. Ensure that all the links are different and they include links to your support system.
The blog categories should also use keywords. For example here is a list of categories that you may wish to use and blog about.
cPanel, PHP, MySQL, Cheap Web Hosting, Your Company Name, Windows, Linux, SEO Tutorials, cPanel Hosting, Shared Website Hosting, Web Development, CSS, HTML.
Write tutorials, information about your company including news, different hosting types, etc. When posting please try and use appropriate titles and create unique content. In other words, do not copy from other websites.
If I were to search Google for, “How to check my website stats”, you would want your page to come up with: UK Web Hosting | How to check your website stats in cPanel as the title or something similar.
It is not important to have your company name in the title tag as stated earlier. You will benefit more from keywords in title tags. Ensure that you have keywords in your blog and forum titles.
Depending on your forum theme, try to use the same technique as above. If the theme does not allow the links at the top and bottom while still looking professional then you could consider a sidebar with links on.
Try to ensure that the links blend in with the theme of the forum and the blog. Place links at the side, top and bottom if you wish, just don’t make the forum and blog look too cluttered. It is important that the blog and forum are on sub domains.
Try to blog as much as possible to get more pages of unique content on search engines. Users searching search engines to find answers to questions you may have blogged about could be potential customers. This means the more articles the better. I suggest about 1000 articles of unique content on topics relating to web hosting.
After you have reached this target, then try and gain one way links from websites that have related content.
