Web Host SEO and Advertising Stage 6
The more links that you have pointing to your website, the higher it will appear on search results. The more you have will help to increase your PageRank. This is a measurement from PR0 to PR10 and the higher it is the better.
You can get back links to your website by submitting your sites link to web directories. There are thousands of these on the Internet and this is where a lot of your time promoting your site should be spent.
You should try and build links from websites that have a high PageRank. These will benefit you more than links from websites with a lower PageRank. This isn’t to say do not get lower PR back links.
Do not rush to get thousands of links all in one go. You need to manually submit your site to web directories to build back links over time. Getting many back links in one go can harm your PageRank. Start off with lower PR websites and then get higher. The best advice is to submit your website where and when you can.
Older directories should have a higher PageRank; however newer directories will not have as long a queue to get your site reviewed and listed. Here you need to balance between new and old directories to get a steady traffic flow.
Some sites list new web directories and update them regularly. This is one I used in the past, I am unsure if it is still updated:
I advise you to go through the lists provided and submit your site to the directories. There is no need to go for paid or featured links. Do not select reciprocal links either. Only choose the one way links that are free and submit yours there.
This can take up a lot of time and can be boring. You may wish to outsource services to do this for you; however when you have free time this will easily fill it and save you having to pay someone else.
Try to submit your website daily, to new directories and the ones provided.
Follow each directories rule’s and ensure that you pick a category that is relevant to web hosting, such as web hosting or Internet, computing etc.
Use keywords in the title of the submission and in the description also. Try to provide as much information as you can in the description about your company. Make it short and to the point.
Once you have written it, save it in a text file and then you can just copy and paste it into the field. I recommend changing the keywords in every submission for the title. You should also vary the description every so often.
Nearly all the directories will want an e-mail address, so don’t forget to submit it. Use the support one for your host such as: support@”yourhost”.com. The e-mail may be used by customers if it is listed on the site, if not it may be needed for verification purposes.
Try to avoid directories that require registration because this will make the submission process longer. I used to only submit to free directories that need no registration because I could do this quickly which saves time.
Many directories do not like deep linking. Where possible, when it asks you for the site URL, try entering links that connect to deeper pages in your website. These can be pages that list your packages, or your support page.
If the directory allows more than one submission then use it. Use sub domains for the blog and forum. You could submit the following as separate domains:
Earlier when I mentioned domain extensions, one is fine however if you have a unique good name you may wish to register other extensions and then park them on your server and have them direct to your main hosting website. This then means that you can submit all extensions of your domain to increase exposure. Just ensure that the descriptions and titles are different.
If you have a large amount of money to invest, you may consider purchasing ad space, preferably text links, on popular websites with a high PageRank or a lot of users.
You may wish to do this on webmaster forums and have your site link in the footer so it appears on all pages. Sites such as webmaster talk, phpBB or W3 schools. W3 schools is a good site due to its high PR, however this is expensive and results may vary.
Groups are a great way to attract people to your website. I suggest finding a hosting related group on popular websites such as Google and Yahoo.
Check forums & groups for up to date lists and also post on newly created web directories which have a far higher chance of faster approval and getting a back link quicker.
